Simple pricing
One clear fee for brands, and a simple rule for creators. No guesswork.
Creators are paid from your campaign budget at their own rates, which we share with the shortlist. Minimum campaign budget: ₹25,000. Plus applicable taxes.
What our fee covers
- ✓A creator shortlist matched to your brand, goals and audience
- ✓Campaign concepts and scripts, written with each creator
- ✓Coordination from approvals and shoots to posting dates
- ✓A performance report once the reels are live
What creators pay
Nothing to join. We only take a cut on bigger deals.
For brands
How much does it cost?
Our fee is 10% on top of your campaign budget. For example, a ₹1,00,000 campaign budget comes to ₹1,10,000 in total. The minimum campaign budget is ₹25,000, plus applicable taxes.
How long does a campaign take?
It depends on your brief. Even when a campaign has many creators, we usually get it live within about 10 days.
Can we choose the creators?
Yes. We send you a shortlist that fits your brief, and you pick the creators you want to work with.
Do you only work with exclusive creators?
No. We pick from a wide pool for every brief, so each creator is chosen for your campaign, not from a fixed roster.
Who sends the product to the creators?
Your brand ships the product directly to the selected creators.
Who writes the script?
We write it with the creator, so it sounds like them and carries your message. You approve it before the shoot.
How many changes can we ask for?
Up to 2 rounds of changes per reel.
Can we use the reels in our ads?
Yes. Ad and usage rights are charged separately, based on each creator’s own rates.
What are the payment terms?
50% in advance to start the campaign, and the remaining 50% once it’s complete.
Do you guarantee views or sales?
No. Nobody can honestly guarantee views or sales. What we do promise is careful creator selection and a clear report of how every reel performed.
Which categories do you work in?
Beauty, lifestyle and fashion, on purpose. Our 100+ creators all work in this space, from skincare, makeup and haircare to everyday style and outfits, so we know who fits your brand.
For creators
When do creators get paid?
Within 10 days of the campaign ending. For some campaigns the timing follows the brand’s payment schedule, and we’ll tell you upfront when that’s the case.
Do you take a commission from creators?
Only on bigger deals. If your fee for a brand deal is ₹20,000 or more, we keep 10% of it. For example, on a ₹30,000 deal you receive ₹27,000. Deals under ₹20,000 are commission-free, and we always tell you the final amount before you say yes.
Is there a minimum follower count?
Yes. You need more than 2,000 followers to join our network.